Media Insight & Engagement
The Nielsen Consumer and Media Insight survey is a handy tool that can help you understand your customers’ shopping habits, purchasing behaviour, attitudes and interests. Once you’ve profiled a market and defined your target audience, you’re all set to plan your media activity
How Consumer Media Insights can help you
The Neilsen Consumer Media Insight survey is based on a national database of over 12,000 survey respondents. This powerful tool provides insight beyond customer demographics, delving into consumer attitudes, people’s interests and their purchasing behaviour.
Here are some of the things you can find out with Consumer Media Insight:
- Who are your customers?
- What are their interests, opinions and activities?
- Where do they shop and what do they buy?
- How do they consume media?
- How do they compare to your competitors customers?
Nielsen Media Engagement
The Media Engagement module allows you to look beyond readership numbers to start understanding the way New Zealanders engage with different kinds of media day to day.
You can cross reference different demographics against retail brands and product categories to see exactly how consumers’ purchasing decisions are driven by different media types.