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Catalogue Delivery & Improved Service Case Study: Kmart

Situation

Kmart delivers irresistibly low prices to more than 180 stores across Australia and New Zealand. The catalogue is an essential element to their marketing mix and is delivered to households across New Zealand, providing the latest in every day low prices.
Kmart had been working with an alternative supplier for many years, who were no longer able to fulfil their requirements. They were looking for a partner that could ensure their catalogues were delivered on time, every time.

Task

To implement a successful transition to Reachmedia, minimising any business impact on Kmart and improving the service and delivery performance for their catalogue distribution in New Zealand.

Action

Reachmedia and Kmart worked closely together on a transition plan, identifying key deliverables and dates to ensure a smooth transition. Store information packs were sent out to each store providing the relevant information about the transition. Each store was set up with access to Reachmedia’s online query portal tool, which is used to manage and monitor the network performance of over 5,500 distributors nationwide.

Result

Kmart have seen an improved level of service and network performance with Reachmedia, providing confidence that the investment they make in their catalogue production and distribution is executed at the final mark.


"Reachmedia made Kmart’s transition extremely easy and were always available for any queries we had. The time and detail put into this is evident as there were no problems throughout this period. The Kmart store team members also find the query portal user friendly and receive prompt follow up from the Reachmedia team."

 

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