You are using an out of date web browser!

It has known security flaws and may not display all features of this and other websites. Please upgade your browser, it is FREE. We recommend: Chrome, Firefox, Internet Explorer 9

close


Number one shoes

Marketing Intelligence & Catalogue Delivery Case Study: Number One Shoes

Situation

People tend to buy shoes in the weekend and Number One Shoes wanted to increase the number of people visiting their stores and buying shoes on weekdays.

Task

To reach engaged shoppers during the week and drive them in store to try on and purchase shoes.

Action

Using Marketing Intelligence targeting, we mapped out a targeted distribution area that would reach 80% of households in urban areas across the country. During the campaignNumber One Shoes provided a printed catalogue each Tuesday/Wednesday to be delivered to the letterbox of each household.

Result

Number One Shoes sees a significant increase in store traffic and sales on Thursdays following the mailer drop on Tuesdays and Wednesdays each week.

 

More Studies

 
Stay Informed

Get notified when we add new resources to our library.

Thank you for signing-up!
We'll let you know when we add new resources to our library.