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Flyer Printing & Delivery Case Study: Hog's Breath Cafe

Situation

Hog’s Breath Cafe is a restaurant chain established in Australia back in 1989 and their presence in New Zealand dates back to 2002. Since then, Hog’s Breath has opened a number of restaurants throughout the country.

Task

Hog’s Breath set out to increase awareness of their Hamilton and Napier restaurants and drive further sales. This needed to be measured by customers brought in-store.

Action

After discussing their requirements, a flyer drop including a restaurant voucher was designed to drive and measure sales. Reachmedia were able target households with a medium household income, high percentage of households within the Hog’s Breath target age bracket, as well as families with children. Reachmedia were also able to organise the printing of their flyers which made things a lot easier as they handled the whole process from start to finish.

Result

The results of the flyer drop were fantastic, one of the restaurants experienced 50% increase in sales during the month of the letterbox drop and exposure through the redemption of the voucher.

 

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