We reinvented the
unaddressed mail business.
Now we’re reinventing
We’re here to raise the bar for what effective marketing can be.
ReachMedia are creating a world where marketers and business owners make smarter and better justified decisions with their marketing dollars.
No one does exactly what we do. We run the smartest letterbox flier distribution in Aotearoa New Zealand. We fuel the local behavioural data analytics behind the world’s largest outdoor media provider. We deliver shorter and more satisfying paths to purchase.
From smart letterbox campaigns to digital, ReachMedia are turning intelligent, data-led insights and analytics into your accelerated marketing strategy.
We’ve come a long way since our first analyst team used printed maps and a compass, to build targeted letterbox drops for our clients.
Today our data scientists build world-class marketing solutions, powered by machine learning.
ReachMedia is leading audience measurement and mobile advertising – bringing together businesses and consumers like never before.
#1 Audience measurement
Powering ‘Calibre’ – the leading measurement platform in NZ for Out-Of Home media
Clients across NZ including big box, mid tier retail, agencies, SME
Million Mailers delivered each year
Whether letterbox, digital, data or analytics, our solutions all have one thing in common: they’re connecting your products with the right people and driving them to purchase.
We aggregate billions of data points into tangible insights so you can better understand your market and your customers, how to reach them, and the best ways of maximising your resources.
From small and medium companies to ad agencies and some of the country’s biggest retailers – we work with them all.
What people say
We reckon we’re the best at what we do. But don’t just take it from us.
Here’s what some of our clients and partners have to say:
“We were impressed with ReachMedia’s innovation and data-driven approach to selecting the right households for our mailers. While the partnership is focussed at this stage on delivering promotional and personalised messages to specific addresses, in time we hope to be able to leverage more data and marketing automation capabilities from ReachMedia.”Jonathan WaeckerChief Marketing Office at The Warehouse Group
“Our brands have seen the NZ market continue to react positively to unaddressed mail from the retail sector. Our success has come from a clear strategy in targeting specific demographics which we have identified through an in-depth market analysis project led by ReachMedia.”Kathryn FranklandMarketing Manager, James Pascoe Ltd
“Working with ReachMedia we have developed Calibre, a market-leading audience measurement system for out of home media in New Zealand. ReachMedia's mix of clever data science - blending mobile, traffic, purchasing and segmentation data - and their understanding of media, makes them a valued analytics partner.”Mike WatkinsCountry Head - NZ, JCDECAUZ AUSTRALIA & NEW ZEALAND
“Unaddressed mail has been part of the advertising mix used by our tutoring centres for many years. It has helped us create and build brand awareness within selected areas, targeting families within the local vicinity of centres. In the early days of a centre opening, we can see up to half our enquiries coming from unaddressed mail.”Jan GumbleyMarketing Manager, NumberWorks'nWords
Good minds think alike. Great minds think very differently.
Meet the marketing specialists and data gurus who are here to give your marketing the power and reach it deserves.
A passionate kiwi, he is heavily invested in ‘NZ Inc.’ and as a recent graduate of contemporary leadership program - Hiakai, Struan is driven to put our corner of the world on the global stage.
Balancing strong governance experience and an aptitude for innovative thinking, he’s a born leader who also loves adding value through his Board membership work for the likes of Make A Wish NZ.
In his spare time, you can find him out on his boat with family and friends enjoying the fabulous environment that is the Hauraki Gulf.
With a past career immersed in business analytics, procurement and contract management, Aaron is your true, relentless high performer – motivated to extract the best from his people and deliver results for clients.
Proudly hailing from the South Island's West Coast, he’s a competitive whitebaiter and takes switching off very seriously during the whitebaiting season…
With over 20 years of senior-level experience across a variety of competitive industries including Pernod Ricard, Nissan and Vodafone, Neil provides strategic support and a well-honed skill set for evolving brands sustainably.
Balancing the numbers with the outdoors, Neil pretends he can still play hockey with the best of them, coaches his sons’ sports team and finds time to wrestle with the occasional snapper.
Sam is active in the start-up ecosystem where he mentors early stage companies as an angel investor, advisor, and director. His passion for nurturing start-ups through those formative years saw him lead the initial investment syndicate into Jayride in 2012 through to its listing on the ASX in 2018 where he is now a non executive director.
Sam has had less success applying these learnings to transform his beehives production or scaling up the number of eggs from his chickens.
A big fan of the ReachMedia way of working, he’s worn many hats during his time here including pioneering audience targeting and measurement solutions across letterbox, digital and out-of-home media channels.
Tim developed a passion for statistics in junior cricket where, if we’re being honest, he showed more talent for keeping the batting averages than scoring runs. There’s still time for that sporting prowess to shine…
Challenge and change. If you ask Ksenia what underpins both her personal and professional lives, it’s these two ‘C’s. They drive her natural curiosity and help her drill down through key issues to solutions that are fit for purpose. They give her the confidence to make smart, data-led decisions toward strategic marketing goals.
When she’s not part of a pioneering smart marketing team, you’ll find Ksenia in that other full-time job of parenting, exploring our beautiful country, and getting some ‘me time’ at the gym.
Self-described as ‘analytical by nature’, it’s Sarah’s ability to combine data-led insights with collaboration and an innovating spirit that has really set her apart in our team and won over clients time and time again during her tenure. Most importantly, Sarah champions understanding –focussing on understanding the mindset and values of her team and her clients so everyone brings their best to the table.
When she’s not leading accounts and maximising client relationships, Sarah’s a busy mum spending time on our local beaches or cooking her way around the world.