Genius™ by NZPOST
What makes Genius™ so clever?
Genius™ is a highly sophisticated new marketing tool, purpose built for New Zealanders, by New Zealanders. It uses the smartest customer data in the country to give you the deepest insight in your customers and your target market.
Like any highly intelligent being, Genius™ collects its knowledge from the widest range of reliable sources. Over 1,000 variables provide information at an unbelievably granular level. Regular data feeds keep the model recent and relevant.
In addition to NZ Census data, Genius™ taps into household level information from more than 200,000 responders to NZPOST’s Lifestyle Survey; purchasing behaviour from Marketview credit & debit card spend; and property information from Property IQ.
What can Genius™ do for me?
Only a real Genius™ can take such a phenomenal amount of customer data and present in a way that is quick and easy for busy marketers to understand. It works by separating more than 1.4 million households into 9 clusters and 36 segments, each with their own distinct personality.
A Genius™ at work
Profile & segment your existing customers.
Identify new catchment areas and target markets.
Target letterbox media & maximise efficiency.
Visualise neighbourhood characteristics at street level.
Now you know how Genius™ smarts can work for you. Check out a full description of the clusters and segments below & some examples of the tool in action.