Hunting & Fishing New Zealand is an iconic Kiwi brand, an establishment in New Zealand’s lifestyle culture. The brand represents the kiwi psyche and our passion for the outdoors – the love of hunting and gathering across land and sea.
Hunting & Fishing New Zealand wanted to build upon their direct to member catalogue strategy, and increase the audience receiving their marketing.
After researching different partners in the market, they decided ReachMedia was the best fit to give a fresh, modern perspective and the right product mix to take their business forward.
After consultation with Hunting & Fishing New Zealand about their goals, ReachMedia presented a solution that would help them grow their customer reach and brand footprint across letterbox and digital realms.
A letterbox marketing strategy targeted to increase awareness and store traffic was created, as well as a supporting interactive ‘e-catalogue’.
Designed with their customers’ buying behaviours in mind, this solution would enable Hunting and Fishing New Zealand to get their products in front of a larger audience of households – and those most likely to purchase. The digital catalogue provides that same audience – and other website visitors, access to more product information as well as the ability to complete certain purchases online.