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Number one shoes

Marketing Intelligence & Catalogue Delivery Case Study: Number One Shoes


People tend to buy shoes in the weekend and Number One Shoes wanted to increase the number of people visiting their stores and buying shoes on weekdays.


To reach engaged shoppers during the week and drive them in store to try on and purchase shoes.


Using Marketing Intelligence targeting, we mapped out a targeted distribution area that would reach 80% of households in urban areas across the country. During the campaignNumber One Shoes provided a printed catalogue each Tuesday/Wednesday to be delivered to the letterbox of each household.


Number One Shoes sees a significant increase in store traffic and sales on Thursdays following the mailer drop on Tuesdays and Wednesdays each week.


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