You are using an out of date web browser!

It has known security flaws and may not display all features of this and other websites. Please upgade your browser, it is FREE. We recommend: Chrome, Firefox, Internet Explorer 9


Catalogue Delivery & Universal Catalogue Case Study: R&R Sport


Sports equipment retailer R&R Sport were looking to attract new customers during the winter months.


Reachmedia were tasked with getting R&R Sports’ printed catalogue in front of more potential customers and drive greater in-store traffic over a three month sale period.


Using our Mapping tool, R&R Sport’s existing database was plotted on a heat map to show who was actively buying in the stores. We matched this profile to other areas with the same demographics and buying patterns to create a larger, more effective distribution plan. This data was combined with a 5km radius around each store and Catalogue Delivery commenced, targeting those most likely to purchase.


R&R Sport enjoyed an extra successful winter sales period on the back of the greater reach and longevity of their catalogue. This was evidenced in-store by catalogue products averaging sales four times higher than non-catalogue products. The R&R Sport Loyalty club database also grew by over 3000 people during the same three month period as well, ensuring that R&R Sport gained maximum ROI for their outlay. Based on the success of this campaign, R&R Sports used the same methods to distribute their summer catalogue.


More Studies

Stay Informed

Get notified when we add new resources to our library.

Thank you for signing-up!
We'll let you know when we add new resources to our library.