It started in a Kiwi garage with a simple idea: to bring businesses and buyers together with a better letterbox marketing service.

Fast forward almost 20 years and that garage has become a bunker of data scientists and marketing wizards…

Our Story

The story of Reach is a story of connections. We’ve built a reputation over the last 20+ years for bringing together the best businesses and the right customers.

These days we’ve changed the game, injecting the humble letterbox campaign with powerful and proven data science to bring people together with products and services like never before.

Our experts in applied marketing science use data insights in ways no one else does to help businesses make smarter marketing decisions and close the gap between businesses and buyers.

From the investment into new products to the people we hire, and how we foster creativity everything we do at Reach is built on improving the buying experience and growing NZ companies at the same time.

In short: More excitement. Less clutter. Better ROI.

The Team

Struan Abernethy

Chief Executive Officer

Struan is the driving force behind ReachMedia’s transformational journey toward becoming a leading data-driven, multi-channel marketing business. He is passionate about surrounding himself with people who make a difference and are aligned to the strong ReachMedia vision.

A passionate kiwi, he is heavily invested in ‘NZ Inc.’ and as a recent graduate of contemporary leadership program – Hiakai, Struan is driven to put our corner of the world on the global stage.

Balancing strong governance experience and an aptitude for innovative thinking, he’s a born leader who also loves adding value through his Board membership work for the likes of Make A Wish NZ.

In his spare time, you can find him out on his boat with family and friends enjoying the fabulous environment that is the Hauraki Gulf.

Aaron Glass

Chief Operating Officer

Self-dubbed ‘the dinosaur’ of the ReachMedia leadership team, Aaron’s 11 years living and breathing the printed media industry has well-positioned him to lead innovation and performance for ReachMedia clients through industry-leading ICT tools.

‍With a past career immersed in business analytics, procurement and contract management, Aaron is your true, relentless high performer – motivated to extract the best from his people and deliver results for clients.

Proudly hailing from the South Island’s West Coast, he’s a competitive whitebaiter and takes switching off very seriously during the whitebaiting season…

Sam Saxton

Chief Customer Officer

Sam has successfully ridden the wave of technology disruption across a number of industry sectors from Telcos, utilities, and recycling to construction, travel, and media. Across each of these diverse industries, Sam established customer centric operating models that accelerated delivery cycles, enabled fast iterations and provided a digital platform to scale up growth. As GM Innovation, Sam is applying his learnings to reinventing data-driven marketing.

Sam is active in the start-up ecosystem where he mentors early stage companies as an angel investor, advisor, and director. His passion for nurturing start-ups through those formative years saw him lead the initial investment syndicate into Jayride in 2012 through to its listing on the ASX in 2018 where he is now a non executive director.

Sam has had less success applying these learnings to transform his beehives production or scaling up the number of eggs from his chickens.

Tim Macmillan

Head of Product

Tim is a data ‘native’. For more than 15 years he’s held roles in Innovation and Product Development, most recently feeding his interest in data-driven marketing solutions to grow NZ businesses.

A big fan of the ReachMedia way of working, he’s worn many hats during his time here including pioneering audience targeting and measurement solutions across letterbox, digital and out-of-home media channels.

‍Tim developed a passion for statistics in junior cricket where, if we’re being honest, he showed more talent for keeping the batting averages than scoring runs. There’s still time for that sporting prowess to shine…

Ksenia Kiykova

Analytics Manager

Ksenia has a hand in pretty much every project at ReachMedia. Whether she’s updating background data or providing geocoding analysis, she’s leveraging over a decade of experience in marketing and business intelligence to lead and grow both her team and her clients’ market power so that they can reach their full potentials.

Challenge and change. If you ask Ksenia what underpins both her personal and professional lives, it’s these two ‘C’s. They drive her natural curiosity and help her drill down through key issues to solutions that are fit for purpose. They give her the confidence to make smart, data-led decisions toward strategic marketing goals.

When she’s not part of a pioneering smart marketing team, you’ll find Ksenia in that other full-time job of parenting, exploring our beautiful country, and getting some ‘me time’ at the gym.

Sarah Whitehouse

Key Account Lead

Sarah knows better than most the power of great relationships. She’s been coordinating and leading key accounts with ReachMedia for over a decade, driving tangible and lucrative results for our letterbox clients.

Self-described as ‘analytical by nature’, it’s Sarah’s ability to combine data-led insights with collaboration and an innovating spirit that has really set her apart in our team and won over clients time and time again during her tenure. Most importantly, Sarah champions understanding –focussing on understanding the mindset and values of her team and her clients so everyone brings their best to the table.

When she’s not leading accounts and maximising client relationships, Sarah’s a busy mum spending time on our local beaches or cooking her way around the world.

The Company we keep